Everything a poker brand needs from a partner
Use one service or combine them into a joined-up plan around your launches and the poker calendar.
Player acquisition
Placement in comparisons, reviews and guides that players read when they're deciding where to play.
- Country-specific comparison pages
- In-depth, accurate brand reviews
- Targeting by game type and stakes
Launch campaigns
Multi-channel pushes for new brands, apps, software updates, online series and promotions.
- Campaign plans built around your dates
- Coordinated across site, email and partners
- Post-campaign results review
Content and search
Evergreen content written by poker players that ranks, informs and converts, reviewed for accuracy and compliance.
- Strategy and how-to guides
- Series and promotion explainers
- Search-focused landing pages
Newsletter and CRM
Offers and schedule news sent to opted-in poker audiences, segmented by interest and region.
- Consent-based lists only
- Segments by game, stakes and region
- Clear unsubscribe and frequency limits
Live-event tie-ins
Online satellites and promotions connected to live festivals, reaching players who travel to play.
- Qualifier and package promotion
- Festival calendar features
- Partner events and communities
Reporting and insight
Clear reporting on what each campaign delivers, plus what we're hearing from players about your product.
- Monthly performance reports
- Results by campaign and channel
- Player feedback and market insight
Simple terms, agreed openly
We'll recommend the model that suits your product and markets. Terms are always set out in writing before any campaign starts.
CPA
A one-off fee for each new player who meets an agreed qualifying standard, such as a first deposit and minimum play.
- Best for
- New brands and launches that want predictable acquisition costs
- You control
- The qualifying criteria and monthly caps
Revenue share
An agreed share of the net revenue generated by the players we refer, for as long as they play.
- Best for
- Established brands focused on player lifetime value
- Aligns us on
- Bringing players who stay and play
Hybrid
A lower CPA combined with a smaller revenue share, balancing up-front cost with long-term alignment.
- Best for
- Brands entering new markets or testing new channels
- Shares
- Risk and reward between us
Sponsored placements
A fixed fee for a campaign, feature or newsletter slot, always clearly labelled to players as paid.
- Best for
- Series, festivals and time-limited promotions
- Never affects
- Our independent ratings
From first call to first campaign
A short, structured process so you know exactly what's happening and when.
Introduction
A call about your product, markets, players and goals.
Due diligence
We confirm your licences for each target market. You review how we work.
Agreement
Commercial model, tracking, brand guidelines and approval process agreed in writing.
Launch plan
Content and campaigns scheduled around your dates, with copy approved by you.
Report and refine
Regular reporting and reviews to grow what works and drop what doesn't.
Let's talk about your next launch
Tell us about your brand, your licensed markets and what you want to achieve. We'll come back with a proposed plan.