For operators
Which markets do you cover?
We're starting with the UK and Europe, and adding markets as partners need them. We only promote a brand in markets where it holds a licence.
How do you track players?
Through your affiliate platform or tracking system, using the links and codes you provide. We report on the same numbers you see.
Do we get to approve content about our brand?
Yes. Brand copy and offer details are agreed with you before publication, and we'll make changes promptly whenever you ask.
Which commercial models do you offer?
CPA, revenue share, hybrid and sponsored placements. See commercial models for how each works. Terms are always agreed in writing first.
Will you promote our brand on social media?
Only where it's allowed in the market concerned, with age-gating where the platform supports it, and always following the platform's own gambling advertising policies.
How quickly can a campaign go live?
Once the agreement and tracking are in place, most campaigns can launch within two to three weeks. Content-led campaigns take longer to build traffic.
For players
How do you make money?
Some operators pay us a commission when players sign up through our links. We disclose this on every page where it applies, and it never changes our ratings.
Do I get a worse deal by signing up through you?
No. You get the same or better terms than going direct. Any commission is paid by the operator, not by you.
Why can't I see some well-known sites?
We only show sites licensed in your country. A site that isn't licensed where you live won't appear, however popular it is elsewhere.
How often are reviews updated?
At least every three months, and sooner when a site changes its software, rake or offers. Each review shows when it was last checked.
Where can I get help if gambling is becoming a problem?
Call the National Gambling Helpline free on 0808 8020 133, visit BeGambleAware.org, or block all UK-licensed sites with GAMSTOP. See our Staying in control guide.